Short.io
What is Short.io?
Short.io is a white-label URL shortener built for businesses and teams that want full control over their branded links. It supports custom domains, detailed click analytics, and team collaboration features, making it a strong choice for organizations that prioritize branding and data ownership.
Key Features
- Custom Domains — connect up to 5 custom domains on the free plan, more on paid plans
- Detailed Analytics — track clicks, geographic data, referrers, devices, and browsers
- Team Collaboration — invite team members with role-based access on Team plan and above
- Link Automation — auto-create short links via API, integrations, or rules
- Advanced Targeting — country targeting, device targeting, mobile deep links, and link cloaking
Pricing
| Plan | Price | Links | Tracked Clicks |
|---|---|---|---|
| Free | $0 | 1,000 total | 50,000/mo |
| Hobby | $5/mo | 2,500 total | 100,000/mo |
| Pro | $18/mo | Unlimited | Unlimited |
| Team | $48/mo | Unlimited | Unlimited |
| Enterprise | $148/mo | Unlimited | Unlimited |
Pros & Cons
Pros: Generous free plan with 1,000 links and 5 custom domains, white-label capabilities from the start, comprehensive API for automation, transparent and competitive pricing, excellent uptime and fast redirects.
Cons: Interface can feel complex for beginners, advanced targeting features only available on higher plans, no built-in QR code customization on the free plan, analytics retention varies by plan.
Verdict
Short.io stands out with its white-label approach and generous free tier. It is an excellent choice for businesses and teams that want branded short links with their own domains without paying a premium. The API-first design also makes it a great fit for developers who need link automation at scale.