Rebrandly
What is Rebrandly?
Rebrandly is a branded link management platform that focuses on turning every shared link into a branding opportunity. It offers custom domain support, link retargeting, UTM parameter management, and team collaboration tools. Designed for marketers and businesses who want to build trust and recognition through consistent branded URLs.
Key Features
- Branded Links — create short links using your own custom domains for maximum brand consistency
- UTM Builder — add and manage campaign tracking parameters directly when creating links
- Link Retargeting — add retargeting pixels to your short links for remarketing audiences
- Team Collaboration — workspaces, teammate management, and role-based permissions
- QR Code Generation — generate QR codes for each branded link with customization options
Pricing
| Plan | Price | Links/month |
|---|---|---|
| Free | $0 | 10 links, 10 QR codes |
| Essentials | $11/mo | 250 links, 2 custom domains |
| Professional | $32/mo | 1,500 links, 3 custom domains |
| Growth | $99/mo | 3,500 links, 10 custom domains |
| Enterprise | Custom | Unlimited |
Pros & Cons
Pros: Strong focus on branding with custom domain support from the free plan, built-in UTM builder saves time, link retargeting is a unique and powerful feature, clean and intuitive dashboard, AI scheduling suggestions on paid plans.
Cons: Free plan is limited to only 10 links per month, pricing jumps significantly between tiers, link destination edits are limited per plan, analytics depth depends on the plan level.
Verdict
Rebrandly is ideal for marketers and teams who see every link as a branding opportunity. Its retargeting capabilities and UTM builder set it apart from simple URL shorteners. However, the free plan is quite restrictive, and you will need at least the Essentials plan for regular use. If brand consistency across your links matters to you, Rebrandly delivers.